Matra Rancho - 91th Geneva International Motor Show 2024 cover photo - 313394258

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The Matra Rancho is a leisure activity vehicle created by the French engineering group Matra, in cooperation with the automaker Simca, to capitalize on the off-road trend started by the Range Rover. The Rancho provided an "off-road look" at a lower price. The Rancho was launched in 1977, and became a popular model, but this did not alleviate larger problems at Chrysler Europe (Simca's parent company). Chrysler finally sold its European arm to PSA in 1978, which was then rebranded as Talbot in 1979. The Matra-Simca Rancho became the Talbot Matra Rancho and production continued until 1984 (although it remained on sale up to January 1985), reaching 57,792 cars in total.

car vehicle bumper truck wheel van tire matra rancho 91th geneva international motor show 2024 leisure activity created french engineering group cooperation automaker simca capitalize offroad trend started range rover look lower price suv talbot launched 1977 popular model alleviate larger problems chrysler europe simca39aph39s parent company finally sold european arm psa 1978 rebranded 1979 matrasimca production continued 1984 remained sale january 1985 reaching 792 cars total sport utility palexpo classic